Town of Chapel Hill, NC
Home MenuTransit Policies & Fee Schedules
GENERAL POLICY AND FEE SCHEDULE
The following criteria are intended to guide the Manager in recommending fee structures, and also to inform the public of those factors considered in that process.
The Transit services operated by the Town of Chapel Hill are being provided through the cooperation of the Town of Chapel Hill, the Town of Carrboro, the University of North Carolina, the State of North Carolina and the United States Government. Therefore, the establishment of user fees will be consistent with both State and Federal regulations, and locally they will be developed in consultation with the Town of Carrboro and the University of North Carolina.
Fees should be established in accordance with the Town’s Fiscal Year Cycle.
The Manager and the Transit Director will annually review the User Fees Policy and structure and recommend changes to the Town Council as part of the annual budget process.
FARE SCHEDULE
| Fixed Route Service | Fare Free |
| Special Service Certified E-Z Rider Customers |
Fare Free |
| Tar Heel Express Park and Ride Lot Fares |
$3 One Way, $5 Round Trip |
PARK AND RIDE
Parking fee at Town-operated Park and Ride lots. Overnight parking is not permitted.
| Daily | $2 |
| Monthly Pass | $21 |
| Annual Pass | $250 |
TRANSIT ADVERTISING POLICY AND FEE SCHEDULE
Transit services in Chapel Hill are provided through a partnership of Chapel Hill, Carrboro and the University of North Carolina. Chapel Hill Transit offers transit advertising as a source of revenue to help offset system operating costs. Advertising is sold on the exterior and interior of all fixed route buses. The following are advertising rates established for Chapel Hill Transit. All transit advertising is subject to the policies and standards for advertising, adopted by the Chapel Hill Town Council on December 3, 2012.
Transit Advertising Rates
| Bus Wraps | Monthly Rate | Minimum Contract |
|---|---|---|
| Full Wrap | $1,500 | 12 months |
| Exterior Bus Signage | Number of Displays | 12 Months Each Sign | 6 Months Each Sign | 1-3 Months Each Sign |
|---|---|---|---|---|
| Kings (144"x30") | 1-10 | $180 | $200 | $220 |
| 11-20 | $175 | $195 | $215 | |
| 21 & up | $170 | $190 | $210 | |
| Queens (108"x30") | 1-10 | $162 | $180 | $198 |
| 11-20 | $157 | $175 | $193 | |
| 21 & up | $152 | $170 | $188 | |
| Taillight | 1-10 | $163 | $170 | $187 |
| 11-20 | $158 | $165 | $182 | |
| 21 & up | $152 | $160 | $177 |
| Production Cost Per Sign | 1 Month Each Sign | 6 Months Each Sign | 13 Months Each Sign |
| $3,500 | $850 | $750 | $650 |
King Kong
| Production Cost Per Sign | 1 Month Each Sign | 6 Months Each Sign | 13 Months Each Sign |
| $1,500 | $700 | $600 | $500 |
Super King
| Production Cost Per Sign | 1 Month Each Sign | 6 Months Each Sign | 13 Months Each Sign |
| $400 | $400 | $350 | $300 |
Super Queen
| Production Cost Per Sign | 1 Month Each Sign | 6 Months Each Sign | 13 Months Each Sign |
| $300 | $400 | $350 | $300 |
Tail Wrap
| Production Cost Per Sign | 1 Month Each Sign | 6 Months Each Sign | 13 Months Each Sign |
| $600 | $550 | $450 | $350 |
Super Tail
| Production Cost Per Sign | 1 Month Each Sign | 6 Months Each Sign | 13 Months Each Sign |
| $250 | $350 | $300 | $250 |
Headliner Add On
| Production Cost Per Sign | 1 Month Each Sign | 6 Months Each Sign | 13 Months Each Sign |
| $300 | $150 | $150 | $150 |
Interior Bus Signage
Half Fleet (50 Buses) 11x28
| Production Cost Per Sign | 1-6 Months Each Sign | 7+ Months Each Sign |
| $15 | $400 | $350 |
Half Fleet (50 Buses) 11x56
| Production Cost Per Sign | 1 Month Each Sign | 6 Months Each Sign |
| $20 | $800 | $700 |
Full Fleet (95 Buses) 11x28
| Production Cost Per Sign | 1 Month Each Sign | 6 Months Each Sign |
| $15 | $570 | $475 |
Full Fleet (95 Buses) 11x56
| Production Cost Per Sign | 1 Month Each Sign | 6 Months Each Sign |
| $20 | $1,140 | $950 |
Ceiling Wraps 24x48
| Production Cost Per Sign | 1 Month Each Sign | 6 Months Each Sign | 13 Months Each Sign |
| $75 | N/A | $75 | $50 |
Bus Card Advertising Rates
Up to $10 per card.
Rates for bus cards are $2.15/card per month for non profits / governments.
Non-Profit Organization Advertising:** Rates above, less a 50% discount.
Public Service Announcements:*** Public Service Announcements will be placed for a maximum of 90 days for a $30 service fee, as space is available.
Ad Replacement Fee: Any advertiser who has paid for an ongoing ad may replace the ad copy for a service fee of $30. New ads should be delivered to Chapel Hill Transit.
**Non-Profit Organizations are those that are legally recognized as 501(c)(3) Non-Profit Corporations and whose advertisements are placed to encourage the use of that organization's goods and services. Social service agencies are not considered to be Non-Profit Organizations if they charge for their services. This includes religious groups and partisan political organizations.
***Public Service Announcements (PSAs) are those placed to promote services that will benefit the general public. Notices for public meetings, voter registration and charity drives are typical Public Service Announcements. Public agencies and charitable organizations are examples of groups eligible to place PSAs.
The advertising contractor for the Town of Chapel Hill is authorized to make adjustments (up to 50% of prices listed above) to the listed advertising price schedule in an effort to make pricing competitive and maximize revenue to the Town